News: New Ruffles Ultimate Chips and Dips

Following in the vein of Doritos Jacked, Frito Lay now makes new Ruffles Ultimate Potato Chips and Ruffles Ultimate Dips. The new chips sport ridges twice the size and depth of the ridges of original Ruffles Potato Chips and come in three varieties. The deeper ridges are ideal for dipping in the new Ultimate Dips which contain chunks of real bacon or real beef and cheese.

Ruffles Ultimate Potato Chips are available in The Original (yes, it's not just "Original" but "The Original"...), Sweet & Smokin' BBQ, and Kickin' Jalapeno Ranch.


Ruffles Ultimate Dips come in Beef N' Cheese and Smokehouse Bacon. The Beef N' Cheese dip arrives in July but the rest is rolling out this month. The Beef N' Cheese dip is a cheese-based dip while the Smokehouse Bacon is a ranch or sour cream based dip.

Ruffles Ultimate Potato Chips are offered in a variety of sizes:

- 1.875-oz. bags for a suggested retail of $1.09;
- 2.5-oz. bags at a suggested retail price of $1.49 each;
- and in 8-oz. bags for a suggested retail price of $4.29.
- Ruffles Ultimate Dips are available in 15-oz jars for a suggested retail price of $3.99.