News: Starbucks Offering Free Brewed Coffee to Tumbler Users on April 15, 2010

If you bring in your reusable traveler's mug or tumbler to a participating Starbucks on April 15, 2010 (i.e. "Tax Day"), they're offering to fill it for free with brewed coffee. The environmentally-friendly freebie is to encourage Starbuck's customers to stop using paper cups. I wonder if they'll still give you free brewed coffee if you brought in the mother of all tumblers...

Note: Starbucks has offered a discount for customers who brought in their own tumblers or mugs since 1985, which makes sense since they'd save on cup costs.

The company has a stated goal to ensure all of its cups are recyclable or reusable by 2015.