The basics of the program is for every $5 (including tax and delivery) you spend through online ordering you get a point. So, if you spend $10 you get two points. However, if you only spend $9, you only get one point because points are awarded in $5 increments only.
When (or if) you collect 25 points (basically spend $125), you can redeem your points for a free large, 3-topping pizza.
Domino's had a similar (but more extensive) program when they rolled out their revamped online ordering system, but has since discontinued it. The program is basically meant to incentivize customers to order online rather than over the phone.
The program is set to run until June 30, 2011.
