News: Domino's - Play "Behind the Pizza" for Free $5 Gift Card

Domino's is working to inform customers about their ingredients supply chain with a new edutainment game dubbed "Behind the Pizza" at more.dominos.com/behindthepizza. To encourage users to play, Domino's is offering incentives at several point tiers for various stages of completion of the game (in a game-show-like manner where you give up your prize for a better prize at the next tier).

At 1 point, users can get a coupon for free Cinna Stix with their next order.

At 50 points is a coupon for free Chocolate Lava Crunch Cakes with your next order.

At 100 points is a buy one, get one free large pizza.

Finally, at the end of it all, you can play a pizza-making game for a $5 Domino's gift card. Update: There seems to be great difficulty in either a) getting a gift card or b) getting a gift card that works. Looks like they didn't quite test the fulfillment aspect of the promotion too well. This looks like it might be a black mark against Domino's if Facebook is any indication. Domino's has taken the game down, saying they've run out of prizes and that it'll be back.

Completion of the entire game probably takes about 20 minutes by my rough guess. There's no "game over," so the prizes are pretty much a given as long as you work your way through.