News: Wendy's Testing Dave's Hot 'N Juicy Cheeseburger

In what looks like Wendy's answer to McDonald's Angus Third Pounders and Burger King's Steakhouse XT premium burgers, Wendy's is testing their new Dave's Hot 'N Juicy Cheeseburger in Las Vegas for a potential national roll out according to the Las Vegas Sun. Dave's Hot 'N Juicy Cheeseburger's main selling points are: a thicker, juicier beef patty, new premium toppings (red onions, crinkle-cut pickles, and thicker cut tomatoes), and a buttered, toasted bun.

And who should be pushing the burger but Wendy herself, the actual person (who has never before appeared in a Wendy's commercial) and not an actress playing the chain's mascot:

Update 8/09/2011 - According to NRN, Dave's Hot 'N Juicy Cheeseburger national ad campaign to launch October 3.