The key selling points would have to be the "two of the three recommended daily servings for whole grains" and about half a cup of fruit per order.
Fruit & Maple Oatmeal is McDonald's first new breakfast offering since 2008 but unlike the other breakfast items, it's available throughout the day. A cup features natural whole grain oats, light cream and brown sugar, topped with diced, fresh red and green apples, dried cranberries and two types of raisins. You can opt to get it without the brown sugar. It's priced at $1.99 in southern California but price varies with locale.
This particular commercial plays up the wholesome angle:
Nutritional Info - McDonald's Fruit & Maple Oatmeal (252g)
Calories - 290 (from Fat - 40)
Fat - 4.5g (Saturated Fat - 1.5g)
Sodium - 160mg
Carbs - 57g (Sugar - 32g)
Protein - 5g
