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In addition, from February 21, 2011 through March 29, 2011, Hostess is letting their fans vote for a new, limited-time flavored filling at www.hostesscakes.com/twinkiemania. The flavors being considered are Raspberry Tart, Cookies n Creme, Blueberry Pie and Lemon Meringue.
There's also a sweepstakes with a chance to win $25,000 at the same site that you can enter by registering UPC codes of specially marked Twinkie packages.
The winning flavor will be announced online April 15, 2011.