According to Burger King's Facebook page, these onion rings are new. I guess they do look a little different but it is a promotional product shot so it's hard to say and I can't find any other information on the matter.
In addition to the onion ring giveaway, Burger King is also offering a chance to win a $10 BK Crown Card (i.e. gift card) for "Liking" them on Facebook.
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