As for the new frozen yogurt, the flavor is a mix of the Red Mango's all-natural nonfat frozen yogurt and honey. So yeah, it's more like honey flavored frozen yogurt which is just as well since honey badger-flavored yogurt probably wouldn't be so awesome.
Red Mango is promoting the new yogurt flavor solely via social media (Facebook, Twitter, Pinterest, and Instagram), outside of in-store signage, and it seems to catching on quite well among their fans if their Facebook is any indication where the text "Honey Badger don't care" features prominently.
The tagline they're including with the flavor is "Try it...or not. We don't care."
Here's the original version of the Honey Badger video:
And here's a link to the curse-filled and super popular meme version.
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