Pizza Hut Canada has launched what, to some, might seem a cruel promotion in which they give you an envelope with a guaranteed prize, but to redeem the prize, you can't open the envelope.
Instead, you have to bring back the envelope in September (September 4th to October 31st specifically) where it is then unsealed by the Pizza Hut manager and you can then find out what you won. They're calling it the
"'Don't Open Me' challenge."
The prizes range from a $500 travel voucher for Air Canada Vacation to free order of breadsticks. There's also a grand prize drawing for a vacation package.
The idea is to garner repeat business, but do you really want to wait a month to find out that you won free breadsticks?
The envelopes are given with the purchase of any Pepsi beverage at Canadian dine-in Pizza Hut locations.
Photo via Pizza Hut Canada.