Continuing their brand/pizza renovation,
Domino's today unveiled
a new, simpler logo and a new store design dubbed the "Pizza Theater."
The new logo goes the way of McDonald's and Nike with a simple red and blue domino tile that can be accompanied by text, but doesn't have to be.
The new store design brings more visibility to the pizza making process and comes with such available features (depending on square footage) as an expanded customer area (i.e. seating), grab-and-go items, and the option of ordering by kiosk.
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| New Logo |
All new stores in the U.S. will feature the new logo and key components of the new store design. Also, only current stores that have undergo major updates and remodeling will be allowed to use the new logo signage (sounds like a press for franchisees to update their restaurants).
You can expect to see the new Domino's logo on ads and other marketing material starting in October.
The new logo isn't that much of a departure from the old one (shown below), but is cleaner and more simplistic while preserving the red and blue color scheme.
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| Old Logo |
I like the idea of moving the pizza making where it's easy to see. My local Domino's used to have it front and center back when I was in elementary school and I would stand and watch, mesmerized, as I waited on my pizza. Sometimes, I would watch as I passed by on my way home from school. But then, they relocated and pizza making was moved off to the side where it was harder to see. I wonder if they'll remodel and bring it back to the fore.
