News: Kellogg's - New Special K Popcorn Chips

Touting them for prime-time television watching and late night snacking, Kellogg's introduces new Special K Popcorn Chips. They're made with corn and are baked rather than fried (They look a bit like thin rice cakes) with 28 chips and 120 calories to a serving.

Special K Popcorn Chips are available in two flavors: Butter and Sweet & Salty.

The idea is popcorn flavor with a crunch while promoting sensible snacking, but couldn't they just as easily sell seasoned, air-popped popcorn for the same effect?