Starting today, Starbucks introduces some changes to their customer loyalty program, My Starbucks Rewards. Some of the perks are gone, but there are some new improvements as well.
Here's a quick list of the changes:
Gone:
-no more free soy milk for your drink.
-no more syrups for no charge.
-no more free tall beverage with the purchase of a bag of whole bean coffee.
Improved:
- Digital rewards - no more postcards, earned free drinks are loaded directly to your My Starbucks Rewards account and can be redeemed by visiting any participating Starbucks store, telling the barista you have a free reward, and presenting your registered Starbucks Card (the actual card or using the mobile app).
- More reward options - earned (or birthday) rewards can now be redeemed for any handcrafted beverage (any size, any flavor, any add-ons) or any food item.
- Faster rewards - For Gold level members, rewards now accrue faster with one free reward for every 12 visits (down from 15).
Unchanged:
- Free refills on brewed or iced coffee during the same visit.
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