Where the old logo was classic and played to the chain's roots, Wendy's new logo is meant to reflect "innovation and fresh thinking" as the chain moves forward into the future.
The new logo is the most drastically different of the five previous logos the chain has worn. Gone is the "Old Fashioned Hamburgers" tagline and red and yellow box. While Wendy's trademark face remains, it's a slightly more mature (and better drawn) face.
Here's a timeline of Wendy's logos since the chain's inception:
To see how the logo will look on an actual restaurant, Wendy's has provided a mock up photo on one of their new, redesigned "Image Activation" restaurants:
As with the logo, the new redesign is meant to be forward thinking; they describe it as "ultra-modern." Amenities include lounge seating, fireplaces, flat-screen televisions, Wi-Fi, and digital menu boards. Depending on where you live, you may have already seen these changes at your local Wendy's (sans the logo, which won't change until March 2013).
