Around the World: McDonald's Japan Uses Actual Hourglass to Time Orders

McDonald's Japan is offering a limited-time lunch-time guarantee from January 4 through January 31, 2013 where each customer's order will be completed in 60 seconds or less or they get a free burger of their choice.

The tagline for the campaign is "Enjoy! 60 Seconds Service."

To show their customers the elapsed time, McDonald's employees will flip an actual hourglass (minute-glass?) to time each and every order.

Check out this video from Japanese website Gigazine showing the hourglass in action:

The offer is only good during the hours of 11:00 am through 2:00 pm.

During the promotion period, customers whose orders go over time will be given a coupon good for any burger (excluding the Double Quarter Pounder with Cheese, Quarter Pounder with Cheese, Mega Mac, and the Texas Burger). Customers whose orders are completed within the 60 seconds window won't be left out either: they'll receive a coupon for a free small Premium Roast Coffee.

Photo via McDonald's Japan.