The tagline on the box says "pizzeria style crust. created with care." But not capitalization.
The crust is preservative free and meant to be crispy on the outside, while soft and airy inside, and is drizzled with extra virgin olive oil (or EVOO for the acronym-inclined). Other selling points include a "flavorful sauce with vine ripened-tomatoes," premium toppings, and no artificial flavors.
You'll notice the crust has a slightly irregular flower-like shape rather than the typical round, which I think is supposed to make you think someone made it by hand. Never mind that most pizzeria pizzas are typically round...
The new Pizzeria pizza comes in four varieties:
Quattro Formaggi/Four Cheese - mozzarella, fontina, parmesan, and pecorino romano cheeses.
Supreme Speciale - Italian sausage, premium pepperoni, red and green peppers and caramelized onions.
Primo Pepperoni - pepperoni.
If you're looking to try it, Nestle/DiGiorno currently has a $2 off coupon available online.