Where Chipotle's version is seasoned with cilantro and lime like its white rice counterpart, Qdoba's version offers a different flavor profile with garlic, fire-roasted tomatoes, onions, and a hint of red chiles. Qdoba's white rice is also seasoned with cilantro and lime.
Chipotle first introduced brown rice as an ingredient option nationally back in 2011.
Here's a video about the creation of Qdoba's new brown rice (notice the subtle jab at Chipotle):
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