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Mar 26, 2013

News: Wendy's Unveils New Flatbread Grilled Chicken Sandwiches

The latest food from Wendy's comes in the form of new, limited-time Flatbread Grilled Chicken Sandwiches. The new entree comes in two varieties: Asiago Ranch and Smoky Honey Mustard.

The Asiago Ranch Flatbread comes with grilled chicken breast strips, spring mix, tomatoes, natural Asiago cheese, applewood-smoked bacon, and creamy Asiago ranch sauce, folded in a five-grain toasted flatbread (The grains are millet, natural sesame seed, flax seed, rolled oats, and cracked wheat). It carries a suggested price tag of $3.99.

The Smoky Honey Mustard features sliced grilled chicken breast, a spring mix of leafy greens, tomatoes, and smoky honey mustard sauce, wrapped in a five-grain toasted flatbread. The suggested price for the sandwich is $3.49.

Both sandwiches are also available in a combo with a side and drink for a suggested add-on price of $2 more.

The new sandwiches come just in time to compete with McDonald's new McWraps. They both feature similar concepts that look to appeal to healthier eaters, at similar price points. Between the two, flatbread seems slightly more novel than tortillas. And, of course, there's also the flatbread option at Subway to contend with.

It must be noted that Wendy's sandwiches are only for a limited time, while McWraps are meant to be a permanent mainstay for McDonald's.

When asked why the flatbreads aren't a permanent menu item, a Wendy's representative had this to say: "This is a new sandwich for us and we’re looking forward to seeing what our customers think about it. We have additional tastes and flavors in test for future consideration." Basically, if the platform does well, look for new flavors down the road. The flatbreads are toasted using existing equipment.

The sandwiches are only available through late May.

Nutritional Info - Wendy's Asiago Ranch Flatbread Grilled Chicken sandwich
Calories - 530 (from Fat - 270)
Fat - 30g (Saturated Fat - 8g)
Sodium - 940mg
Carbs - 35g (Sugar - 74)
Protein - 30g


Nutritional Info - Wendy's Smoky Honey Mustard Flatbread Grilled Chicken sandwich
Calories - 370 (from Fat - 135)
Fat - 15g (Saturated Fat - 2g)
Sodium - 550mg
Carbs - 38g (Sugar - 8g)
Protein - 22g