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Apr 19, 2013

News: Chipotle to Offer Hand-Made Patron Margaritas

Starting April 29, Chipotle will offer new hand-made margaritas made with a choice of either Patron Silver or Sauza tequila in about 900 of their US restaurants. The change comes just in time for Cinco de Mayo and as the weather starts to warm.

The new margaritas will be made with triple sec, lemon-lime juice, and organic nectar according to The Huffington Post. The old margaritas were also made with Sauza tequila but with a margarita mix instead of separate ingredients.

The company aims for the change to result in tastier margaritas.

The house margarita (made with Sauza) will cost around $5 (varying by region), while the premium Patron version will range between $6.50 and $8.
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2 comments:

  1. TJSaturday, April 20, 2013

    Maybe it's just me, but I can't imagine upgrading to a Patron Margarita if I have the option... is it really gonna taste much different? If I'm doing tequila shots then I'll definitely go for the Patron, but I always thought cheap tequilas like Sauza, Cuervo, etc. were fine for a Margarita.

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  2. Brand EatingSaturday, April 20, 2013

    Well, the funny thing about using Patron is that it's been so successful because it's distanced itself away from the word "tequila" in marketing, even though that's what it is.

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