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May 25, 2013

News: Fatburger to Sell Frozen Patties at Walmart

Fatburger is branching out into the frozen food aisle and will offer their signature beef patties in frozen packs of six exclusively at Walmart starting in June (although select locations are already selling them).

Each box will contain six third-pound patties for a total of 2 pounds and be priced around the $7 to $8 mark (varying with location).

The burgers will have a higher fat content of 30% compared to 20% in restaurants as they are meant for barbecuing rather than a flat top grill.

The move is a curious one since most fast food chains don't want customers to associate their burgers with being frozen, with several (such as Wendy's) touting their "fresh, never frozen" credentials.