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Jun 8, 2013

News: Arizona Beverages - New Soda Shaq

In a strange bit of nomenclature, Arizona Beverages has joined up with famous, ex-basketball player Shaquille "Shaq" O'Neal to launch an all-natural cream soda line called "Soda Shaq." Even with the spelling, the name seems more place than thing.

Soda Shaq features real Madagascar vanilla, cane sugar, and 90 calories per serving, as well no artificial colors or preservatives. Available flavors include Original Vanilla Cream, Orange Cream, Blueberry Cream, and Strawberry Cream.

The new soda is available in Arizona's signature single-serve 23.5-ounce cans with a suggested retail price of 99 cents per can. The can designs include the tagline "A Big Can for the Big Man" and prominently feature Shaq's face sporting various expressions.

While celebrity endorsements are common enough, they typically don't come with the celebrity's face plastered on the drink, so this is a bit new.