The dish features the combination of Popeye's regular menu Butterfly Shrimp with the seasoning of Zatarain's and a distinctive cornmeal breading.
As is usual for limited-time items, Popeyes is offering Zatarain's Butterfly Shrimp in a combo featuring 8 shrimp, Cajun fries (or a side of your choice), a biscuit, and Lemon Garlic Dipping Sauce for $4.99.
The seafood play is pretty standard for Popeyes and it works well given their Louisiana roots. Thus far, they've faced very little competitors in the seafood area nationally; neither KFC nor Church's regularly offers any seafood at all. The closest major competitor for Popeyes is probably Long John Silver's, which is more of a dedicated seafood fast food chain rather than a fast food chain that also serves seafood.
