The move makes Taco Bell the first national fast food chain to get rid of kid's meals with Taco Bell CEO Greg Creed stating, "As we continue our journey of being a better, more relevant Taco Bell, kid’s meals and toys simply no longer make sense for us to put resources behind."
Unlike McDonald's or Burger King, kid's meals have never been much of a focus for Taco Bell, which tends to cater to teens and young adults. They don't really sell much of them, so it makes sense to phase them out (personally, I can't remember the last time I've seen someone order one). It's also been a bit of a boon for them since they don't tend to get slammed by critics for marketing to kids.
Kid's meal entrees like the Crunchy Taco, Soft Taco, Bean Burrito, and Cheese Roll-Up remain individually available on the regular menu.
