Archive
Sep 5, 2013

News: New Campbell's Soup to be Brewed by Coffee Machine

In an strange bit of a partnership, Campbell's has joined hands with Green Mountain Coffee, maker of the Keurig K-Cup coffee brewer, with a plan to offer new Campbell's Fresh-Brewed Soup K-Cup packs in the near future.

Basically, it's Campbell's Soup brewed with a coffee maker.

Keurig machines are best known for making a single cup of coffee conveniently with single-serve, sealed K-Cups filled with ground coffee by providing the hot water to extract the coffee. You put the K-Cup in the machine, press a button, and, in short order, you get a cup of fresh-brewed coffee.

Basically the Campbell's Fresh-Brewed Soup K-Cups work the same way, with the end result being a fresh-"brewed" cup of soup. A packet of dry pasta and vegetable blend garnish is included and you brew the soup over it to cook/reconstitute it.

The soup is meant to cater to increasing snacking behavior by US.

Here's the thing: while it's convenient to be sure, I'm not sure I want my coffee and soup to be coming out of the same spigot. There's always the worry that some residue in the pipes will leave your coffee tasting like soup and vice versa.

The companies plan to launch three varieties of the new soup, including Homestyle Chicken Broth & Noodle, in 2014 in the same aisles and retail sections of stores where Keurig Brewed K-Cup pack varieties are sold.