According to USA Today (citing research firm Symphony IRI), the new chips follow not one, not two, but three trends: the sweet and salty trend, the holiday seasonal-limited-time trend, and the overall increase in snacking.
The chocolate-covered chips are only available at Target stores and only through the holidays, although there's always the possibility for them to become permanent should they become popular enough. The chips come in 5-ounce bags for $3.49.
If you like the idea of chocolate dipped chips but prefer white chocolate, Frito Lay isn't completely leaving you out: they have a recipe for white chocolate-dipped Wavy Lay's Potato Chips on their website.
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