According to the company, the new product will be the first popped whole grain snack/chips with wheat as the "first ingredient." Basically, they're like Popchips but made with wheat.
Wheat Thins Popped will come in three flavors: Original Sea Salt, Sour Cream & Onion, and Spicy Cheddar. They'll come in 4.5-oz bags with a suggested retail price of $3.69.
