Visitors to any Rita's Italian Ice location on the day of the promotion will be able to receive a free ice in the available flavor of their choice, served in a limited edition "First Day of Spring" cup.
Rita's is also introducing a new, co-branded Starburst Cherry Italian Ice flavor starting at noon on Monday, March 17, 2014. The company had previously offered Starburst Strawberry Italian Ice last year. Continuing the Starburst partnership, Rita's is also debuting Starburst Orange Italian Ice on April 7, 2014.
