But that's not all... as a personal touch, Taco Bell also had a few (mostly one) of the Ronalds respond with to selected tweets regarding the new ad and menu via short YouTube clips.
For a little background, here's the ad in question:
And here are some of the more entertaining tweets and responses:
@Morgan_Brown15 http://t.co/uXp2ZqwnF6 #WakeUpLiveMas
— Taco Bell (@TacoBell) March 28, 2014
@PillowPants_ http://t.co/QbzETGBusy #WakeUpLiveMas
— Taco Bell (@TacoBell) March 28, 2014
Who wants to get breakfast from @tacobell tomorrow?
— prince hans so isles (@heath394) March 27, 2014
@Mia_Taylor94 http://t.co/ogtGRs0X45 #WakeUpLiveMas
— Taco Bell (@TacoBell) March 28, 2014
@scottnosenko http://t.co/LgAnDkmXmb #WakeUpLiveMas
— Taco Bell (@TacoBell) March 28, 2014
@ThePortlandBlog http://t.co/4BKU143ewh #WakeUpLiveMas
— Taco Bell (@TacoBell) March 28, 2014
As you can see, similar to the ridiculously entertaining Old Spice Man campaign a while back, the campaign delivers personalized rather than canned responses. It's not quite the high water mark of the Old Spice campaign, but it's pretty good so far.