Each 1 and 1/8-oz single-serving bag of the baked chips comes complete with 21 grams of whey- and milk-based protein (apparently you can still call them "potato chips" even though the main ingredient is milk and whey protein).
The new chips are gluten-free and come in three varieties: Sea Salt, Barbecue, and Cheddar & Sour Cream.
They available starting Tuesday, July 29 on the company's website and will launch at retail later this summer.
