Cheez-It Takes Aim at Cheetos with New Cheez-It Crunch'd Cheese Puffs

Cheez-It looks to compete with Cheetos Cheese Puffs with new Cheez-It Crunch'd Cheese Puffs.

To differentiate the new snacks from Cheetos, Cheez-It Crunch'd are made with cheddar cheese baked into the puffs (Cheetos are corn puffs coated in a cheese seasoning) and aims to be a little less messy. They're also shaped roughly like puffed-up Cheez-It crackers, complete with a hole in the center.

Cheez-It Crunch'd are available in two flavors: Hot & Spicy and Cheddar Cheese.

You can find them in 8-oz bags at the grocers or 2-oz bags in convenience stores.

The cheese puff category is looking a bit more crowded these days; Pepperidge Farm also recently threw their collective hat into the arena with Goldfish Puffs.