Honey Bunches of Oats Now Available as a "Breakfast Biscuit"

Post throws their collective hat into the breakfast biscuit arena with new Honey Bunches of Oats Breakfast Biscuits. The new biscuits look to offer the crunch and honey of the breakfast cereal in a convenient, on-the-go form factor.

Honey Bunches of Oat Breakfast Biscuits come in three varieties: Honey Roasted, Strawberry, and Chocolate chip. They come in single-serving bags with four biscuits per bag and are touted as a good source of whole grains, fiber, and protein.

The new product follows fairly recent introductions of similar breakfast biscuits from competitors Kellogg's (To Go Morning Biscuits) and Kraft (BelVita).