This time, they've hired George Hamilton to play a very tan Extra Crispy version of the Colonel to play up the summer theme and increase awareness of their Extra Crispy fried chicken. According to the chain's research, more than 50% of American don't know that the chain offers both Original Recipe and Extra Crispy fried chicken.
Here's the four TV spots they've come up featuring the new Extra Crispy Colonel:
Photo via KFC.
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