New Ritz Crisp & Thins Arrive as a "Better-for-You" Chip Option

Nabisco gets a bit confusing with the debut of new Ritz Crisp & Thins oven-baked chips as they already offer "Ritz Toasted Chips," which are technically crackers(?).

While Ritz Toasted Chips are made of wheat flour, their new chips are made with a blend of potato and wheat that's been rolled thin and baked. The selling point here is that they offer a similar crunch and flavor but contain 50 percent less fat than the "leading regular fried potato chips" (that would be Lay's I'm guessing).

New Ritz Crisp & Thins come in four flavors: Sea Salt, Cream Cheese & Onion, Bacon, and Salt & Vinegar.

They can be found at select retailers in 7.1-oz bags for a suggested price of $3.69. Single-serve packs can also be found at convenience stores for a suggested price of $1.49.

Photo via Nabisco.