Chobani Tries Regular Yogurt Offering with New "Smooth" Line

Chobani looks to expand beyond Greek yogurt into classic yogurt with the launch of new Chobani Smooth.

To set the new new product line apart, Chobani's version of classic lowfat yogurt boasts 25% less sugar and twice the protein versus other classic yogurts, as well as no artificial ingredients.

Compared to their regular Greek yogurt, the new classic yogurt line is thinner in consistency and lacks the signature tartness of Greek yogurt.

Chobani comes in five flavors: Peach, Strawberry, Vanilla, Blueberry, and Black Cherry. You can find it at grocery stores nationwide starting this month in two-packs of 5.3-oz cups for a suggested price of $1.79 (may vary).

Photo via Chobani.