Einstein Bros. Releases New "Schmearfuls" Filled Mini Bagels

Einstein Bros. introduces a new line of Shmear-filled mini bagels that they're calling "Shmearfuls."

The new line features six flavors:

- Pretzel & Beer Cheese
- Jalapeno Cheddar & Plain Shmear
- French Toast & Maple Shmear
- Everything & Plain Shmear
- Asiago Parmesan & Plain Shmear
- Plain & Plain Shmear

The mini bagles can be bought individually or in a mix-and-match trio.

To help push the new Shmearfuls, the bagel chain is offering two deals related to their Shmear campaign to reduce negativity on social media. The first is a coupon for a free Shmearful with any purchase when you send a compliment to any on Twitter using #ShmearCampaignPromo. The second is the "Frenemies Eat Free" event on August 8, 2017, where you can visit a participating Einstein Bros. location with a "frenemy" (or anyone really...) and take advantage of a "buy one, get one free" offer on Schmearfuls by saying "Shmear Joy" at the counter.

Finally, for each Shmearful purchased at participating Einstein Bros. locations between September 11 and September 17, 2017, Einstein Bros. will donate $1 to assist to Ditch The Label, an anti-bullying charity.

Photo via Einstein Bros.