Coffee-Mate Releases New Cold Brew Coffee

Coffee-Mate gets into the ready-to-drink cold brew category with the nationwide launch of new Natural Bliss Cold Brew Coffee.

The product was first introduced last year on the West Coast and comes in two flavors: Sweet Cream and Mocha.

Coffee-Mate's Natural Bliss line promises all-natural ingredients, such as cream and sugar, and its cold brew coffee features Arabica coffee beans steeped in cool water for 12 hours. Cold brew coffee is known for being more smooth and less bitter than traditionally brewed coffee and cold brew coffee consumption has grown 80 percent in the last year (which is why you see more and more cold brew coffee products).

Coffee-Mate Natural Bliss Cold Brew can be found in 46-oz carafe containers at retailers nationwide in the refrigerated section.

Photo via Coffee-Mate.