The new flavor features caramel malt ice cream with pieces of almond toffee, fudge fish, and a caramel swirl. It was one of the concepts for the flavor that eventually became Phish Food, the first collaboration between the ice cream brand and the band.
The name of the new ice cream comes from the 1991 Phish song "It's Ice." You can find "It's Ice... Cream" exclusively at Ben & Jerry's Scoop Shops, the Ben & Jerry's online store, and select retailers. A proceeds of the sales of the ice cream will benefit The WaterWheel Foundation, a private foundation that oversees Phish's charitable activities.
Photo via Ben & Jerry's.
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