Kashi Starts a Kids' Line Called "Kashi by Kids"

Kashi releases "Kashi by Kids," a new line developed in collaboration with a select group of kids that they're calling the "Kashi Crew."

Kashi by Kids features three varieties of cereal at launch:

- Berry Crumble - A combination of crispy, berry-flavored corn puffs made with purple corn and apple & strawberry flavor-filled "pillows" made with chickpeas.

- Honey Cinnamon - Crispy swirled cinnamon puffs and filled pillows made with honey, cinnamon, and apple.

- Cocoa Crisp - Crispy cocoa cereals made with chickpeas and filled pillows made with Fair Trade-certified cocoa.

Selling points of the cereals  include:

- Non-GMO Project Verified
- A simple ingredient list
- At least 18g of whole grains, 3g fiber, and 8g of sugar or less per serving
- Organic

Kashi plans to develop and add new products to the line in the future.

Photo via Kashi.