As it currently stands, under Chipotle Rewards, you get 10 points for every $1 spent and need 1,250 points to get a free entree (i.e. one free entree for every $125 you spend). To encourage digital ordering, for a limited time, they're offering 15 points for every $1 spent when ordering on the app or online.
Other incentives that they're looking at include:
- Free chips and guacamole with the first purchase using Chipotle Rewards.
- Bonuses for "engaging with the brand's mission to cultivate a better world."
- Birthday rewards
- Bonuses for incremental purchases.
If the test goes well, you can expect the company to move forward with a national launch sometime next year.
Photo via Chipotle.
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