Kellogg's Enters Protein Waffle/Pancake Category with New Off The Grid Waffles

Kellogg's launches new Off the Grid frozen waffles as their entry into the protein waffle/pancake category.

Arriving starting next month, the new waffles feature 12g of complete protein per serving (compared to 12g for Kodiak Power Waffles and 10g for Van's Power Grains Waffles) from a combination of soy protein isolate, whey protein concentrate, whole wheat flour, egg whites, hemp seeds, and cage-free whole egg.

At launch, Off the Grid waffles come in three flavors: Vanilla Buttermilk, Cinnamon Brown Sugar, and Wild Blueberry.

Beyond the 12g of protein per serving, other touted features of the new waffles include: Non-GMO Project Verified, made with whole grains, cage-free eggs, and are free of artificial colors or flavors.

Photo via Kellogg's.