Organic Valley Updates Fuel Organic Protein Milkshake with New Improved Recipe and New Coffee Flavor

Organic Valley releases what they're calling a "new and improved" version of their Fuel line of high-protein, organic milkshakes as well as a new coffee flavor.

The reformulated line is now made with ultra-filtered milk and meant to challenge Fairlife's Core Power brand. It features 50% less sugar than before and includes 20 grams of organic protein per serving.

Fuel comes in three flavors: chocolate, vanilla, and new coffee (which contains the same amount of caffeine as an 8-oz cup of coffee.

The shelf-stable milkshakes can be found in 11-oz single-serve cartons carrying a suggested price of $2.99 each. You can also get them in four- and 12-packs for $10.99 and $29.99, respectively.

Ultra-filtering is the process of filtering milk in such a way that reduces lactose (which is a sugar) and increases protein.

Photo via Organic Valley.