Heinz Comes Up with New "Ketchup with a Blend of Veggies" for Kids

Touting 25 percent added veggies, 25 percent less sugar, and no high-fructose corn syrup versus classic Heinz Tomato Ketchup, the brand introduces new Heinz Tomato Ketchup with a Blend of Veggies.

Aimed at kids (and parents trying to get their kids to eat more vegetables), the new ketchup is made with added carrots and butternut squash but is meant to deliver the same taste, appearance, and texture as regular Heinz ketchup.

You can find new Heinz Tomato Ketchup with a Blend of Veggies at select retailers (including Walmart) as well as online (at Amazon.com) in 20-oz and 31-oz squeeze bottles.

Photo via Heinz.