Kashi Launches New Protein Waffles

Kashi launches new, frozen Kashi Go Protein Waffles as their entry into the protein-fortified pancakes and waffles category.

The new waffles come in three flavors: Wild Blueberry, Cinnamon Brown Sugar, and Vanilla Buttermilk. Each serving features whole grains and 13 grams of protein. The protein comes from a combination of hemp seeds, cage-free eggs, soy protein, and whey protein.

You can find new Kashi Go Protein Waffles in 10.7-oz boxes containing 8 waffles in the frozen food section of a number of retailers nationwide including Walmart, Amazon, Ahold, Food Lion, Giant Eagle, Hannaford, HEB, Market Basket, Shoprite, and Woodmans, with more stores coming later this year.

Competitors in the protein waffles/pancakes arena include Kellogg's Off the Grid, Kodiak Cakes, Krusteaz, and Vans.

Photo via Kashi.