Jif Unveils New Squeezable Pouch of Creamy Peanut Butter

Calling it the "latest breakthrough innovation in peanut butter," Jif unveils what amounts to creamy peanut butter that can be squeezed out of a toothpaste-like tube/pouch. They're calling it, "Jif Squeeze Creamy Peanut Butter."

According to the brand, a squeezable pouch is more convenient in certain applications such as when kids are serving themselves, you're trying to measure an accurate amount for a recipe, or to squeeze onto a fruit or vegetable. It also saves you from having to clean a utensil. It should pair well with a squeezable bottle of jam or jelly.

Jif Squeeze Creamy Peanut Butter is set to arrive both online and at retailers nationwide starting in July 2020. It will come in a 13-oz pouch, which is just a tad smaller than your standard 16 or so ounces in a jar.

Photo via Jif.