The one-of-a-kind shop will serve up donuts around the clock and promises a number of unique features including:
- The world’s largest Hot Light
- A doughnut-making theater
- The largest Glazed waterfall
- Stadium‑style seating inside a giant Krispy Kreme dozens box (which looks a lot like some UK locations; unfortunately the whole location is not made to look like a giant dozens box)
- A 24-hour street-side pickup window (dare I say a "walk-thru?")
- Merchandise specific to New York City and Times Square (i.e. souvenirs)
- A special edition, exclusive, and commemorative "Big Apple" Donut
Krispy Kreme projects that the location will serve more customers each year than any other Krispy Kreme location in the world. You can find it at1601 Broadway (at West 48th Street). The opening was originally slated for May but was pushed back due to the pandemic.
For safety, the shop will have remote queuing, online reservations for visitation, and a designated "grab-and-go counter. As with other locations, donuts can be ordered ahead of time via their website or mobile app.
Photo via Krispy Kreme.
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