General Mills Unveils New Sesame Street Cereal

General Mills partners with Sesame Street to launch new Sesame Street Cereal.

The cereal features berry-flavored, number-shaped pieces and cinnamon-flavored, letter-shaped pieces. 

Additionally, the back of each cereal box opens like a book and features education short stories featuring Elmo in both English and Spanish. There are six stories in all, including Elmo Visits the Farm, Elmo’s Day at School, On the Go with Elmo, and more. 

Sesame Street Cereal rolls out to most major retailers nationwide starting in January 2021.

Photo via General Mills.