According to Ruffles, the new flavor is inspired by the spicy BBQ flavor of St. Louis (where Tatum grew up) and marks the first time that any Frito-Lay snack has offered the combination of BBQ and Flamin' Hot flavors.
This is the second time that Ruffles has partnered with an NBA player to release a new flavor. Last Year, they partnered with Anthony Davis to put out Ruffles Lime & Jalapeno as well as a Ruffles-inspired shoe--The Ruffles Ridge Tops.
You can find Ruffles Flamin' Hot BBQ potato chips at retailers nationwide in 8-oz bags and 2.5-oz bags with suggested prices of $4.29 and $1.99, respectively.
Photo via Ruffles.
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