They're also running a sweepstakes with a chance to win $50,000 to encourage fans to guess the mystery flavor. You can enter by either submitting a correct guess or sending in a mail-in entry once per day. Details on the sweepstakes can be found at Mystery.SourPatchKids.com.
They've also released a clue regarding the new flavor. The clue is "It gives laughs and can be a riot, cause when it flies nobody's silent." Further clues will be released on various Sour Patch Kids social media channels through July 2021 . Come August 2021, they'll reveal the mystery flavor.
Photo via Sour Patch Kids.
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