Yasso Launches New Juve Pops as Better-for-You Ice Pop Brand

Yasso brand frozen Greek yogurt introduces a new line of "functional, vitamin, and electrolyte-packed water-based pop[s]," that they're calling, "Jüve Pops."

Jüve Pops are meant to offer a better-for-you ice pop that's more hydrating and is made with fruit and less sugar. According to Yasso, Jüve Pops have twice the amount of potassium (120mg vs 55), more vitamins (C, B3, B5, B6 & E), less sugar (10g per pop), and fewer calories (45 per pop) versus the leading fruit bar (strawberry flavor comparison).

Jüve Pops come in eight flavors:

- Tangerine, Triple Berry, Strawberry, Lemon Lime, and Coconut for frozen bars

- Orange, Grape, and Triple Berry in freezable formats

They're currently be rolled out and cost $4.99 per frozen box and $6.99 per ambient box. You can find them online at JuvePops.com, and at national grocery stores including Gelsons, Harris Teeter, and Wegmans.

Photo via Yasso.