The brand's first US limited-edition flavor are sauced noodles rather than noodles in soup and feature a sweet, savory, and spiced special pumpkin seasoning. It takes just a bit of water and four minutes to cook in the microwave. To complete the pumpkin spice experience, the brand recommends topping it off with whipped cream.
In revealing the new pumpkin spice-flavored Cup Noodles, Nissin cites research showing that over 50 percent of Gen Z respondents "are obsessed with all things pumpkin spice" with 60 percent preferring it as "their fall jam" and 10 percent wanting it year-round. Apparently, the new instant noodles are aiming for the younger demographic (Gen Z is roughly those 23 years old and younger).
Photo via Nissin Foods.
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